Ad van Berlo
Founder Van Berlo Group, Professor TU Delft
Monday, 31 October 2016, The Netherlands
The Innovation Powerhouse
The Powerhouse is actually and old power plant located at a former Philips campus. Already an icon, in 2017 the powerhouse should be the hub for innovation with exhibition halls, a debate place, training facilities and connecting spots. The whole cycle of thinking, creating and innovation should be visible. For a city as Eindhoven, the pulsing heart of Brainport and the core of the ‘making industry’, the Innovation Powerhouse will steam up new ideas, innovations and businesses. It’s about how design can make a business perform better.
Ad van Berlo
Xxxx
Monday, 01 Januari 2016, Netherlands
The Innovation Powerhouse
Creativity is hard to define, but easy to identify. It finds its strength in simple ideas. Rethinking Group believes in simple ideas. Ones that work in almost any country and in almost any language. They should know. They only handle international accounts. Their work can be seen in over 26 countries around the world. And it’s not just advertising. Their concepts run consistently througha whole range of materials. From advertising to direct mail, sales promotion, point-of-sale, documentation, sponsorship and merchandising, to name just a few.